How to get ahead in the news industry, told by the people who did. Hosted by Alexis Derickson and executive produced by Charlotte Varnum for the Cox Institute for Journalism Innovation, Management & Leadership at the University of Georgia.
Episodes
Wednesday Nov 13, 2024
Wednesday Nov 13, 2024
Matt Lindsay seeks to provide a new wave of revenue solutions to media publishers via innovative economic strategy. The founder and president of Mather Economics, he serves over 700 brands worldwide, including Hearst, The Wall Street Journal and CNBC, while managing over 6 billion dollars in revenue. Lindsay’s main goal is discovering new avenues for growth and profitability across print and digital platforms, maximizing revenue through increased subscriptions and reduced churn.
Today, we talk about key economic strategies for media outlets, navigating the subscription model, and diversifying your news revenue portfolio.
Guest: Matt Lindsay, founder and president of Mather Economics
Host: Alexis Derickson.
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